SiteCatalyst Tip: Decimal Places

Recently, one of my team members reminded me of an easy way to add decimal places to your SiteCatalyst revenue reports. While this doesn't always come up, sometimes it is helpful to get rid of SiteCatalyst's default rounding. Here's the tip:

If you've noticed, the Omniture Revenue report metric is rounded to the nearest dollar. If you want to see this number to two decimal places, create a "calculated" metric by choosing Revenue from the list, currency value, 2 decimal places.

Then you can pull that new Revenue metric into your reports… (Note: This does not change the Revenue report under Site Metrics > Purchases > Revenue.)

Thanks Shawn! Great quick tip.

Upcoming Webinar!

I'll be moderating an upcoming webinar next week. If you get a chance, please join us! Register at: http://www.rosetta.com/pages/EventRegistration.aspx?eventid=91

Choose the Right KPIs to Drive Bottom Line Growth: Why ROAS Must Die

Thursday, August 4, 2011 11:30 AM EDT

Choosing a KPI that aligns the interest of the business and marketing team can be difficult. In this webinar, Rosetta will share best practices on how to choose the right KPIs for your various marketing programs to ensure your dollars are being spent to produce the greatest return. The webinar will cover:
• Developing baseline goals and performance thresholds
• Classifying your marketing tactics into like buckets
• Choosing the best KPI to measure success within these buckets
• Simple optimization steps to take with your new data

Register Today!

Upcoming Webinar: Sign Up Today!

Leveraging Call Tracking to Measure Offline Impact and True ROI of Search Marketing

Wednesday, June 15, 2011 11:30 AM EDT

Mapping online marketing channel activity to offline conversion is a complex business problem. In this webinar, Rosetta will share best practices for leveraging call tracking technologies for online marketing campaigns. The webinar will cover:
• Using call tracking to accurately calculate search marketing ROI
• Understanding online to offline conversion processes
• Best practices in establishing call tracking programs to measure marketing success

http://www.rosetta.com/pages/EventRegistration.aspx?eventid=90

Adobe Social Media Analytics

Salt Lake City, March 9: Adobe announced an all new tool that is going to shake up the social media space - Adobe Social Media Analytics. Why's it different, it integrates the typical "listening" of social media, with actual business result integration.

The quick demo we saw this morning looks very slick and easy to use. More information will follow as we learn more about this exciting new tool.

Adobe/Omniture Summit 2011

Salt Lake City, March 9, 2011: I'm currently at this year's Omniture Summit. I'll be adding updates on sessions, announceements and any news.

One tidbit of upcoming news - a completely new offering for integrated social media tracking, monitoring and integration. Stay tuned!

'America Is NOT Broke': Michael Moore Speaks in Madison, WI -- March 5, ...

Rosetta's POV of ClearSaleing's Purchase

Background
On January 10, 2011, GSI Commerce announced the acquisition of ClearSaleing. ClearSaleing is an advanced advertising analytics and attribution management platform that Rosetta leverages to discover strategic insights and facilitate campaign management, in conjunction with many of its Search and Media engagements. Expansion of ClearSaleing’s sales and services platform will now operate through GSI’s Global Marketing Services division.

Upon the announcement of the acquisition, Rosetta began working closely with ClearSaleing to understand the terms of the agreement and assess any potential impact to the Rosetta clients who have implemented ClearSaleing.

Rosetta’s Response to the Acquisition
From our discussions with ClearSaleing, Rosetta has learned the following:
• ClearSaleing will operate as a wholly owned subsidiary of GSI’s marketing services division.
o Organizationally, the ClearSaleing executive team and employees will remain intact.
o Operationally, Rosetta will continue to work with the existing ClearSaleing team in order to implement the attribution platform on behalf of our clients.
• There will be no impact to the existing implementations for Rosetta clients.
• If you are a Rosetta client that currently has ClearSaleing implemented, your Rosetta representative will remain the main point of contact for all matters related to the implementation.
• Where appropriate, Rosetta will continue to leverage the ClearSaleing tool for Search and Media engagements.
• GSI Commerce will bring additional resources that will help execute, and accelerate ClearSaleing’s innovation and platform development roadmap.

"ClearSaleing and Rosetta have historically had a close and mutually beneficial partnership,” said Roy Bielewicz, Director of Analytics and Optimization at Rosetta. “We fully anticipate that not only will that partnership continue, but our joint teams will continue to develop new and innovative applications of ClearSaleing’s current and evolving functionality."

Rosetta Contact Information
Questions regarding the ClearSaleing acquisition and Rosetta’s POV can be directed to Roy Bielewicz, Director of Analytics & Optimization, Rosetta, roy.bielewicz@rosetta.com.