Rosetta's POV of ClearSaleing's Purchase

Background
On January 10, 2011, GSI Commerce announced the acquisition of ClearSaleing. ClearSaleing is an advanced advertising analytics and attribution management platform that Rosetta leverages to discover strategic insights and facilitate campaign management, in conjunction with many of its Search and Media engagements. Expansion of ClearSaleing’s sales and services platform will now operate through GSI’s Global Marketing Services division.

Upon the announcement of the acquisition, Rosetta began working closely with ClearSaleing to understand the terms of the agreement and assess any potential impact to the Rosetta clients who have implemented ClearSaleing.

Rosetta’s Response to the Acquisition
From our discussions with ClearSaleing, Rosetta has learned the following:
• ClearSaleing will operate as a wholly owned subsidiary of GSI’s marketing services division.
o Organizationally, the ClearSaleing executive team and employees will remain intact.
o Operationally, Rosetta will continue to work with the existing ClearSaleing team in order to implement the attribution platform on behalf of our clients.
• There will be no impact to the existing implementations for Rosetta clients.
• If you are a Rosetta client that currently has ClearSaleing implemented, your Rosetta representative will remain the main point of contact for all matters related to the implementation.
• Where appropriate, Rosetta will continue to leverage the ClearSaleing tool for Search and Media engagements.
• GSI Commerce will bring additional resources that will help execute, and accelerate ClearSaleing’s innovation and platform development roadmap.

"ClearSaleing and Rosetta have historically had a close and mutually beneficial partnership,” said Roy Bielewicz, Director of Analytics and Optimization at Rosetta. “We fully anticipate that not only will that partnership continue, but our joint teams will continue to develop new and innovative applications of ClearSaleing’s current and evolving functionality."

Rosetta Contact Information
Questions regarding the ClearSaleing acquisition and Rosetta’s POV can be directed to Roy Bielewicz, Director of Analytics & Optimization, Rosetta, roy.bielewicz@rosetta.com.