Upcoming Webinar!

I'll be moderating an upcoming webinar next week. If you get a chance, please join us! Register at: http://www.rosetta.com/pages/EventRegistration.aspx?eventid=91

Choose the Right KPIs to Drive Bottom Line Growth: Why ROAS Must Die

Thursday, August 4, 2011 11:30 AM EDT

Choosing a KPI that aligns the interest of the business and marketing team can be difficult. In this webinar, Rosetta will share best practices on how to choose the right KPIs for your various marketing programs to ensure your dollars are being spent to produce the greatest return. The webinar will cover:
• Developing baseline goals and performance thresholds
• Classifying your marketing tactics into like buckets
• Choosing the best KPI to measure success within these buckets
• Simple optimization steps to take with your new data

Register Today!