Leveraging Call Tracking to Measure Offline Impact and True ROI of Search Marketing
Wednesday, June 15, 2011 11:30 AM EDT
Mapping online marketing channel activity to offline conversion is a complex business problem. In this webinar, Rosetta will share best practices for leveraging call tracking technologies for online marketing campaigns. The webinar will cover:
• Using call tracking to accurately calculate search marketing ROI
• Understanding online to offline conversion processes
• Best practices in establishing call tracking programs to measure marketing success
http://www.rosetta.com/pages/EventRegistration.aspx?eventid=90
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