I'm happy to announce that I'll be taking part in a webinar for SEMPO next week.
Here are the details:
Title: "Measuring Performance Across Digital Channels - Not All Data is Created Equal"
Presented by: Roy Bielewicz and Jason Tableing
When: Thursday, September 23, 2010
Time: 2:00 p.m. Eastern
Register at: http://register.webcastgroup.om/l3/?wid=0770923105374
Data provided from leading analytics programs requires business intelligence to be actionable. Measuring cross-channel metrics can pose problems due to metrics that don’t line up. However, when you connect the dots on a multi-channel program, both strategic insight and ROI can go through the roof. In order to tell the story in a way that is meaningful to each individual organization’s business goals and challenges, customized solutions are required.
Join us for this Webinar as Jason Tabeling and Roy Bielewicz from Rosetta:
• explore considerations when measuring across paid search, organic search, display, email, social, mobile, and more
• demonstrate examples of cross channel reports and attribution models for various industries.
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