Thursday, September 30, 2010

Rosetta Acquires Level Studios

Rosetta has acquired LEVEL Studios, a leading California-based interactive agency that has been serving market leaders in the mobile and consumer technology verticals. Over the past 15 years, LEVEL has developed a deep competency in mobile platforms, with particular emphasis on getting the user interface "pixel perfect" as they call it, for clients ranging from Apple to RIM and technology market leaders like Cisco and HP.

So what's this mean? With the acquisition, Rosetta will have estimated 2010 revenues of $215 million, more than 1,000 team members, 10 offices in the US and Canada, and unsurpassed expertise across all digital and direct touch points.

And offices in California. Not the mid-west. Not Jersey. California. Finally.

For more information about the acquisition, check out the microsite at rosetta-level.com. You'll be able to hear first-hand from Chris Kuenne, Rosetta’s CEO & Founder, and Tom Adamski, LEVEL Studios’ President & CEO.

Tuesday, September 14, 2010

SEMPO Webinar Next Week!

I'm happy to announce that I'll be taking part in a webinar for SEMPO next week.

Here are the details:

Title: "Measuring Performance Across Digital Channels - Not All Data is Created Equal"
Presented by: Roy Bielewicz and Jason Tableing
When: Thursday, September 23, 2010
Time: 2:00 p.m. Eastern

Register at: http://register.webcastgroup.om/l3/?wid=0770923105374

Data provided from leading analytics programs requires business intelligence to be actionable. Measuring cross-channel metrics can pose problems due to metrics that don’t line up. However, when you connect the dots on a multi-channel program, both strategic insight and ROI can go through the roof. In order to tell the story in a way that is meaningful to each individual organization’s business goals and challenges, customized solutions are required.
Join us for this Webinar as Jason Tabeling and Roy Bielewicz from Rosetta:
• explore considerations when measuring across paid search, organic search, display, email, social, mobile, and more
• demonstrate examples of cross channel reports and attribution models for various industries.